Thursday, November 04, 2010

The Future of the Symphony Orchestra

When the Cleveland Orchestra Chorus performed last month with the Youngstown Symphony under the baton of Maestro Randall Craig Fleischer, I had a blast. I had only seen Maestro Fleischer in action twice before. To be looking at his face rather than his back, to witness the joy and excitement and enthusiasm in his facial expressions and body language was an absolute delight!

And wait until you see what he's bringing to Youngstown this Saturday night! Fleischer the conductor will present Fleischer the composer in a unique concert/show.

Here's a video interview about the performance.

Maestro Fleischer is obviously attuned to what every orchestra governing board and management team is talking about today: The orchestra audience is aging. We must program differently to bring in younger audiences or we will cease to exist.

It's a simple but very challenging concept. The under-40s are accustomed to multitasking, to watching videos, to light and sound and action all at once. They're used to tweeting their every move and thought to all their friends. They're used to instantaneity! They're loathe to just sit and listen to some guys and gals in formal dress sitting and sawing or beating.

Orchestras are having to learn how to use social media and how to think ahead—think forward. When Wolf Trap stages summer operas, they now tweet the plot as it happens so the audience can know what's going. Cleveland Orchestra now offers Friday night concerts that start earlier, exclude the intermission, and close with cocktails, jazz, and dancing.

We must innovate!

And innovate is what Randall Craig Fleischer is doing with Echoes. If you miss this concert, you will miss seeing the future.

Buy tickets here.

(And, no, I am not affiliated with the Youngstown Symphony Orchestra. I just know a good thing when I see it!)

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